The owner of a multilingual site wants search engines to send people to the content in their own language. An alternate+hreflang link is only interpreted to point to a translation of the current document if the value of link-hreflang differs from the value of html-lang: If the alternate keyword is used with the hreflang attribute, and that attribute’s value differs from the root element’s language, it indicates that the referenced document is a translation. WordPress SEO by Yoast does not allow you to add hreflang tags, but some translation plugins can automatically add these attributes in your website as an HTML link. This is something you should always look at closely.. For localized URLs it best to utilize subdirectories whenever possible, and only use subdomains when there is no other option, as subdomains require significantly more configuration including DNS, Ip, etc.. obeid_s is a new contributor to this site. For example, Google will need to make sure that none of these pages include or link to spam content. This is something to be aware of if you already struggle with crawl budget and have a large number of … How to Use Hreflang for a Multilingual Website. What are Hreflang Tags? Hreflang tags are an explicit signal for Google to indicate the location and language of a URL’s intended audience. Take care in asking for clarification, commenting, and answering. They can be implemented as a link in the HTML , XML sitemaps, or HTTP header. Google introduced hreflang tags in 2011 to help search engines understand the internationalization of a page […] It has no dependencies, but works well with Entity Translation. Check out our Code of Conduct. Example of a localized … Hi using info from this site and around the web I have started to add hreflang tags to my magento store. Be mindful that alternate hreflang URLs use up crawl budget as Google will need to crawl each language variation of a set to ensure that the pages meet best practice guidelines. hreflang tags are a technical solution for sites that have similar content in multiple languages. Also, consider the general user experience implications of your URLs. Search engines use tags to serve the correct language or regional URL in search results. More info about hreflang can be found at the article Use hreflang for language and regional URLs. They work and display as they should on the default (American)site, however on the alternate (Canadian)site it does not work, here is the code & how it displays. For example, if you’re using WPML (premium plugin), you have an option in settings to display alternative languages in the head section using hreflang attributes. Learn how to properly use and structure hreflang tags for multilingual websites and other considerations when implementing hreflang. Hreflang is a simple module that automatically adds these tags to your pages.